BEHIND THE SCENES: SHEBA-CARGO SHOOT

I recently shot an advertising campaign for Sheba cat food. This was in association with Cargo and Natmags.
The shoot required me to source 2 Russian Blue cats to use as models (one main one and one back up). I also had to hire a cat handler to look after the cats and to make sure they performed on set. The cats became like mini celebrities on the shoot, requiring their own private green room and a silent closed set when we were shooting. If cats get upset whilst shooting, they 'stop working' (the cat handlers words) and you can't get them back. So the entire set had to be carefully managed to ensure this didn't happen and we could get the shots needed.

SHEBA - CARGO - NATMAGS PROMOTION

Here are some of the tearsheets from my recent Sheba - Cargo - Natmags shoot. The ads are featured in Cosmopolitan, Company, She, Prima, Good Housekeeping and other Natmags publications. They are also Point Of Sale in Cargo stores across the country.